News - Custom Display Racks Boost Brand Image and Sales

Custom Display Racks Boost Brand Image and Sales

August 30th, 2025 | Industry News

Client Background

The client is a premium home furnishing brand from Germany, with over 150 stores across Europe, known for its “Less but Better” philosophy and minimalist yet sophisticated style. In late 2024, as part of a major brand image upgrade, they identified several issues with their existing display racks:

Lack of Visual Consistency: Store fixtures varied by region, creating a fragmented brand image.

Complex Installation: Existing racks required multiple tools and long assembly times, slowing merchandising changes.

Weak Brand Identity: The racks only served basic functions, lacking distinctive branding elements.

High Logistics Costs: Non-collapsible racks took up excessive space, increasing shipping and warehousing costs.

Our Solution

After multiple rounds of consultations and in-store evaluations, we proposed a modular, brand-focused custom display solution:

1. Modular Design

Engineered foldable steel frames and tool-free shelf assembly, reducing store-level installation time by 70%.

Standardized dimensions with scalable modules to suit various store layouts.

2. Stronger Brand Visual Identity

Applied eco-friendly powder coating in a custom “Matte Graphite” finish exclusive to the brand.

Integrated interchangeable branded lightbox signage for enhanced visibility.

3. Logistics & Cost Optimization

Flat-pack packaging reduced shipping volume by 40%.

Implemented regional warehousing and Just-In-Time (JIT) delivery to lower logistics expenses.

4. Prototyping & Testing

Delivered 1:1 prototypes for load-bearing, stability, and abrasion resistance testing.

Successfully passed Germany’s GS safety certification to ensure structural integrity.

Results

Unified Brand Image: Achieved standardized store visuals across 150 locations within three months.

Increased Efficiency: Reduced average merchandising time per store from three hours to under one.

Sales Growth: Enhanced product presentation boosted Q1 2025 new product sales by 15% year-over-year.

Cost Savings: Lowered shipping costs by 40% and warehousing expenses by 30%.

Client Testimonial

The client’s Marketing Director commented:

“Working with this Chinese factory has been seamless. They are not just a strong manufacturer, but also a strategic partner who understands branding. The new racks elevated our store design and operational efficiency—it was a highly worthwhile investment.”

Key Takeaway

This project highlights that display racks are more than just fixtures—they are extensions of brand value. Through custom design, modular engineering, and visual branding, display racks can reduce costs, strengthen brand presence, and deliver measurable business results.

Ever Glory Fixtures,

Located in Xiamen and Zhangzhou, China, is an outstanding manufacturer with over 17 years of expertise in producing customized, high-quality display racks and shelves. The total production area of the company exceeds 64,000 square meters, with a monthly capacity of over 120 containers. The company always prioritizes its customers and specializes in providing various effective solutions, along with competitive prices and fast service, which has earned the trust of many clients worldwide. With each passing year, the company is gradually expanding and remains committed to delivering efficient service and greater production capacity to its customers.

Ever Glory Fixtures has consistently led the industry in innovation, committed to continually seeking the latest materials, designs, and manufacturing technologies to provide customers with unique and efficient display solutions. EGF's research and development team actively promotes technological innovation to meet the evolving needs of customers and incorporates the latest sustainable technologies into product design and manufacturing processes.

What's up?

Ready to get started on your next store display project?

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Post time: Aug-30-2025